The challenge

K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape. The challenge was to re-energize the brand, making it more compelling and memorable for Kenyan audiences.

Our Approach

We adopted a challenger mindset, positioning K24 as a bold, dynamic platform for premium local content. The goal was to differentiate it from competitors by creating a strong identity that resonates with modern Kenyan viewers.

The Transformation

By refining its brand narrative and visual identity, K24 evolved from a previously confusing and opaque brand into a strong contender among Kenya’s leading TV platforms.

The Impact

The rebrand aimed to ensure that Kenyans not only recognize K24 but also actively make time for it in their daily lives—turning it into a go-to destination for engaging, high-quality entertainment.