BRAND IDENTITY more case studies K24 Branding Case Study BRAND DESIGN K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape. Repositioning Baraka Chai BRAND DESIGN In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out …

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Our task ws to Reintroduce Ushindi to the market, emphasizing its long-standing presence and new enzyme technology.
Increase brand awareness and establish Ushindi as the preferred multipurpose bar soap.

We positioned M-TIBA as more than just a service—it’s a tool for real, life-changing impact. By extending the capability of mobile phones, we empowered people to access healthcare services, even in previously underserved regions.

K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape.

Our task was to create a brand that stands out, draws attention and, fundametally, a brand able to transmit a clear promise.

Nairobi is known for its vibrant night scene, entertainment establishments are increasing by the day ranking Nairobi as one of the top cities with various spots for revellers.

In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out a unique space—one that speaks to the new-age tea drinker who seeks more than just a beverage.

Despite having 73,000 early adopters, KOKO Networks sought to build trust and accelerate adoption of its ethanol-based cooking solution. The goal was to convert more urban households by positioning KOKO as the better, safer, and more affordable alternative to traditional cooking fuels.