BRAND IDENTITY more case studies K24 Branding Case Study BRAND DESIGN K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape. Repositioning Baraka Chai BRAND DESIGN In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out …