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BRAND IDENTITY more case studies K24 Branding Case Study BRAND DESIGN K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape. Repositioning Baraka Chai BRAND DESIGN In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out …

In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out a unique space—one that speaks to the new-age tea drinker who seeks more than just a beverage.

K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape.