The Challenge

In Kenya, where millions fall into poverty due to unexpected healthcare expenses and only 2% of the population is insured, access to affordable healthcare remains a critical issue. M-TIBA sought to bridge this gap by leveraging mobile technology to create a seamless, digital healthcare financing platform connecting members, healthcare providers, and payers.

Our Approach

We positioned M-TIBA as more than just a service—it’s a tool for real, life-changing impact. By extending the capability of mobile phones, we empowered people to access healthcare services, even in previously underserved regions.

The Strategy

To build awareness and drive adoption, we focused on high-impact, community-driven channels, prioritizing:
✔ Mobile engagement
✔ On-ground activations
✔ Community radio
✔ Local newspapers

Our campaign had two core objectives:

• Brand Building – Establishing M-TIBA as a trusted, transformative healthcare solution.
• User Acquisition & Engagement – Incentivizing potential users and healthcare providers to join the platform.

The Impact

✅ 4.7 million registered members (up from 100,000 in 2016)
✅ 5,000+ connected healthcare providers
✅ Net Promoter Score of 48, signaling strong customer satisfaction

By making healthcare accessible and affordable, M-TIBA continues  reshaping the future of healthcare in Kenya—one mobile phone at a time.