Despite having 73,000 early adopters, KOKO Networks sought to build trust and accelerate adoption of its ethanol-based cooking solution. The goal was to convert more urban households by positioning KOKO as the better, safer, and more affordable alternative to traditional cooking fuels.
K24 BRANDING CASE STUDY
Client
K24
Services
Advertising
Jingles
Radio Spots
Branding
Date
2018-2021
Team
Designers, band, musicians,
The challenge
K24, a free-to-air television station in Kenya, needed a brand revitalization to regain relevance in an increasingly competitive media landscape. The challenge was to re-energize the brand, making it more compelling and memorable for Kenyan audiences.
Our Approach
We adopted a challenger mindset, positioning K24 as a bold, dynamic platform for premium local content. The goal was to differentiate it from competitors by creating a strong identity that resonates with modern Kenyan viewers.
The Transformation
By refining its brand narrative and visual identity, K24 evolved from a previously confusing and opaque brand into a strong contender among Kenya’s leading TV platforms.
The Impact
The rebrand aimed to ensure that Kenyans not only recognize K24 but also actively make time for it in their daily lives—turning it into a go-to destination for engaging, high-quality entertainment.
Power of 24
K24 TVC
K24 Radio Spots
Koko Sasa ni Kuswap
Ivisha Maisha na Koko
Koko - Siri Ndio Hio Radio Spots
Koko - Film and TVCs
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BRAND DESIGN
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Art & Soul
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