Nairobi is known for its vibrant night scene, entertainment establishments are increasing by the day ranking Nairobi as one of the top cities with various spots for revellers.
USHINDI
Client
Pwani Oil
Services
Advertising
Jingles
Radio Spots
Date
2018-2025
Team
Designers, band, musicians,
Campaign Objectives:
- Reintroduce Ushindi to the market, emphasizing its long-standing presence and new enzyme technology.
- Increase brand awareness and establish Ushindi as the preferred multipurpose bar soap.
- Highlight superior cleaning properties and value for money (long-lasting bars).
Insight
- We often celebrate winners for their success, forgetting the journey, struggles, and imperfections they faced along the way to discovering themselves.
- As a brand, we want to celebrate legends even before they become legends by supporting them in the crucial, often overlooked stages of their journey. This has been our journey, and who better to inspire others to follow suit?
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