We positioned M-TIBA as more than just a service—it’s a tool for real, life-changing impact. By extending the capability of mobile phones, we empowered people to access healthcare services, even in previously underserved regions.

Despite having 73,000 early adopters, KOKO Networks sought to build trust and accelerate adoption of its ethanol-based cooking solution. The goal was to convert more urban households by positioning KOKO as the better, safer, and more affordable alternative to traditional cooking fuels.

In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out a unique space—one that speaks to the new-age tea drinker who seeks more than just a beverage.

Our task was to create a brand that stands out, draws attention and, fundametally, a brand able to transmit a clear promise.