In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out a unique space—one that speaks to the new-age tea drinker who seeks more than just a beverage.

Nairobi is known for its vibrant night scene, entertainment establishments are increasing by the day ranking Nairobi as one of the top cities with various spots for revellers.

BRAND IDENTITY Koko 150,000 more case studies Repositioning Baraka Chai BRAND DESIGN In a tea market dominated by Ketepa (heritage & tradition) and Kericho Gold (specialty teas & younger appeal), Baraka Chai needed to carve out a unique space—one that speaks to the new-age tea drinker who seeks more than just a beverage. Art & Soul BRAND DESIGN Nairobi is …

Despite having 73,000 early adopters, KOKO Networks sought to build trust and accelerate adoption of its ethanol-based cooking solution. The goal was to convert more urban households by positioning KOKO as the better, safer, and more affordable alternative to traditional cooking fuels.