Despite having 73,000 early adopters, KOKO Networks sought to build trust and accelerate adoption of its ethanol-based cooking solution. The goal was to convert more urban households by positioning KOKO as the better, safer, and more affordable alternative to traditional cooking fuels.
Our Approach
We developed a strategic brand positioning that resonated with key stakeholders—consumers, employees, and partners—to cultivate brand love and loyalty. By highlighting the tangible benefits of ethanol cooking—cost savings, convenience, and health advantages—we aimed to inspire confidence and drive mass adoption.
The Strategy
A multi-channel engagement plan was deployed to maximize reach and impact:
Radio & TV – To build awareness and credibility.
YouTube & Digital – To educate and engage urban consumers.
On-Ground Activations – To provide hands-on experience and demonstrations.
SMS Outreach – To directly target potential customers with compelling offers
The Impact
Over 2,000,000 homes have adopted ethanol cooking through KOKO.
A growing community of users who trust and advocate for the brand.
By turning early adopters into brand ambassadors, KOKO has successfully disrupted the urban cooking fuel market, making clean, affordable energy a reality for millions.
